My last week as a photo editor at Graphis I collected all the promos I received... it filled a file box to the top! Never mind my overflowing email in box! The challenge for artists is how do you stand out from all the other artists submitting their art???
The photo shows half of the promos piled on my desk
Define your vision and brand, consistently deliver your message across all media... For me the promos that remain memorable are the odd and uniquely shaped, bursts of color, large oversize envelopes, personalized prints, gorgeous calendars and emails that really reveal something about the artist.
As a consultant I firmly believe that competitions, contests and portfolio reviews should be part of your marketing plan as this is a perfect way of breaking out from the pack and is certainly blog and twitter material.
Check out these calls for submissions:
SHOTS MAGAZINE
Subject: Smoke & Mirrors
Deadline: 2/1/2010
Website
PDN PHOTO ANNUAL
Deadline Extended: 1/25/10
Website
LET'S DO LUNCH
Subject: Friends and Family - meals on a more personal level
Down to Business - lunch with a purpose
Street delicacies only available on the boulevard
Solo meals on your own (desk/park/kitchen/auto, etc.)
Deadline: 1/20/2010
Website
Good Luck!