It is often stated that there must be 7 imprints of a brand to have an impact on a consumer. Think about how you as a consumer purchase new products...
As business entrepreneurs we need to have 7 imprints or impressions with our end users before they become aware of our services and creativity.
There is no second chance to make a first impression! So do the research, the legwork, to craft a great targeted message. Value your potential clients, let them know that! Personalize a card, preferably a card with your imagery on the front - thank them for a meeting, conversation, etc. Remember that quality is tantamount as well as perceived value/usage. Consistency in delivering your art and message... And in a phone conversation adjust yourself to the personality of the recipient. Use social media to connect - facebook fan page, linked-in, etc. Create direct mail pieces that have impact to get you the face-to-face meeting.
Happy Creating!
