Marketing to nobody
"Nobody wears a watch any more.
Nobody wears a tie either.
Nobody shops at a bookstore, at least nobody I know.
The market of nobody is big indeed. You can do really well selling to nobody if you do your homework. In fact, most companies selling to nobody outperform those that are trying to sell to everyone." Seth Godin
I support this point of view as I recommend that creators market their art to specific segments of the marketplace. Do the homework of creating a targeted marketing list - research your potentials client list, how does your art coincide with the work the agency, corporation or firm is creating?
It's a bad habit to market widely - like throwing spaghetti against the wall and seeing what sticks - you will end up alienating someone who doesn't relate to your art, and that mistake circulates quickly through the industry... ex: your a portrait photographer and you send to everybody on your list, even the firms that work with the car industry...
So even though it feels like more work to do the research for your marketing list - in the long run you will get better returns and feedback.
Happy Creating!
