When is it due?
"Here's the schedule. Follow it.
There's your in box. Empty it.
When something is imminent, speed up. When you're off the deadline machine, take a breath and poke around a bit, explore, relax.
Nonsense.
The goal isn't to do work and hand it in just before it's due. The goal is to do the work as beautifully as you can, faster than anyone else, so you can do more work.
If it takes a deadline to get you off your butt and to push past the resistance, then move the deadlines forward.
You don't work on an assembly line any more. You work in project world, and more projects mean more chances to screw up, to learn, to make a reputation and to have more impact.
When it's you against the boss, the goal is to do less work.
When it's you against the project, the goal is to do more work." SETH GODIN
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This post made me think that we are all editors now. We have to decide what to post next, what to create next, what to share with our audience next, what to launch next... Follow your voice and vision and share it - make it a valid, interesting communication with your audience. Frame your marketing as artists in support of your vision. The goal is to communicate, and say what you mean.
Happy Creating!