On Writing

Photographers and Artists are always concerned about their writing skills... whether it's a blog post, email blast, promotion... images are accompanied (sometimes) by words...

A bit of help from Orwell - Rules on Writing

1. You don't need cliches.
2. Avoid long words.
3. If it's possible to cut a word out, cut it out.
4. Write in the now.
5. When in doubt, say it clearly.
6. Better to be interesting, than to follow these rules.

If the goal is to communicate - then say what you mean. Simplify and Send.