Here's an exercise that I give my clients for homework. It's not as easy as it appears, and is quite revealing.
Make a list of 20 statements starting with "I am..."
And another 20 statements that start with "I want..."
Take a few days to complete the exercise, come back to your lists when a thought pops into your mind.
When you have 20 of each, circle the top 5 that you truly desire to focus on. Set the steps to the goal and get started towards reaching your goals.