Rejection

Art is subjective... it's my partner's favorite statement about the business of art.  What appeals to him, may not appeal to me and vice versa.  Rejection is not about you.

Here's a recent post from Seth Godin:

How else are you supposed to take it?

"Don't take it personally."
This is tough advice. Am I supposed to take it like a chair? Sometimes it seems as though the only way to take it is personally. That customer who doesn't like your product (your best work) or that running buddy who doesn't want to run with you any longer...
Here's the thing: it's never personal. It's never about you. How could it be? That person doesn't truly know you, understand what you want or hear the voices in your head. All they know is themselves.
When someone moves on, when she walks away or even badmouths you or your work, it's not personal about you. It's personal about her. Her agenda, her decisions, her story.
Do your work, the best way you know how. Is there any other option?"


I agree with this philosophy wholeheartedly.  We all have our own unique point of view, follow your passion!

Happy Creating!

Marketing Tips from Seth Godin

Marketing to nobody

"Nobody wears a watch any more.

Nobody wears a tie either.

Nobody shops at a bookstore, at least nobody I know.

The market of nobody is big indeed. You can do really well selling to nobody if you do your homework. In fact, most companies selling to nobody outperform those that are trying to sell to everyone."  Seth Godin

I support this point of view as I recommend that creators market their art to specific segments of the marketplace.  Do the homework of creating a targeted marketing list - research your potentials client list, how does your art coincide with the work the agency, corporation or firm is creating?

It's a bad habit to market widely - like throwing spaghetti against the wall and seeing what sticks - you will end up alienating someone who doesn't relate to your art, and that mistake circulates quickly through the industry... ex:  your a portrait photographer and you send to everybody on your list, even the firms that work with the car industry...

So even though it feels like more work to do the research for your marketing list - in the long run you will get better returns and feedback.

Happy Creating!