FOTO&ART PROJX is now ORANGE ALLOY

Thoughts about business, brands, marketing, strategy, trends, the art market, inspirations, ideas and transmedia

Saturday, February 11, 2012

On Writing

Photographers and Artists are always concerned about their writing skills... whether it's a blog post, email blast, promotion... images are accompanied (sometimes) by words...

A bit of help from Orwell - Rules on Writing
  1. You don't need cliches.
  2. Avoid long words.
  3. If it's possible to cut a word out, cut it out.
  4. Write in the now.
  5. When in doubt, say it clearly.
  6. Better to be interesting, than to follow these rules.

If the goal is to communicate - then say what you mean. Simplify and Send.

Wednesday, January 11, 2012

Inspiration

"Obstacles are those frightful hings you see when you take your eyes off your goals." Sydney Smith

Wednesday, January 4, 2012

Inspiration

"You must have long term goals to keep you from being frustrated by short term failures." Unknown

As we begin 2012, what goals have you set for yourself? Remember to break them down into actionable steps.