I always advise my clients to create a targeted list of prospects for their services. This is a process that takes time, energy and commitment to create a database, a wish-list of sorts of the people you want to do business with.
This week our own exhausting and exhaustive efforts bore fruit. I spent months researching just the right clients and opportunities for one of our fine artists. Together with Hannes my partner in the fine art division of our company, we painstakingly reviewed websites, articles, you tube, linked in and every search engine to drill down to a list of companies and people we wanted to present our client's art to... months of daily tasks.
Research, promotion, press, phone calls, follow-thru and follow-up, has led us to a great series of meetings in Los Angeles. Sitting around a conference table with like-minded people, people we genuinely like, whose own work we admire, was the greatest high - a sense that together, as a team we can create work, projects, art that truly reflects our collective sensibilities.
So, lesson taught, lesson learned ... and the added benefit - a new set of friends, and a collective sense of possibility.
Stick with the research and marketing tasks at hand, it may not offer immediate gratification, but it certainly offers the best end result.
Happy Friday All.
Angela
