Everyone’s home page is not located on their website, it’s actually Google. We go there for reputational searches and for social search looking for info, content on blogs, twitter, etc.
This is about perception and it’s vital to build your brand/presence in all relative networks. Controlling and optimizing your visibility is smart business and intelligent branding – building credibility. Here is a democratic opportunity to be garnered.
Networked relationships via social relationships, sharing quality content and connecting that to your website is the goal. More and more inquiries are coming from inside online communities. Example – the latest news spreads quicker and is available faster via Twitter than Google news.
Compile a list of keywords, phrases that truthfully reflect how people speak and search, are unique and don’t have a lot of competition (Ex: photography or art) and generate search volume. Once you have compiled a strong list of keywords incorporate them into press releases, emailers, your website, your blog. Highlight keywords up front in a press release – they become “tags”.
Content and relationships are what social networking appealing. Utilize all methods to polish your brand.
For further info: Angela Krass - founder www.fotoprojx.com
