Honda will activate its sponsorship at the corporate level under its "Power of Dreams" platform. The effort, extending the "Dream the Impossible" via Honda's creative agency, Santa Monica-based RPA, includes its own documentary about engineers who work in the automaker's vehicle development system.
It includes people like race driver Danica Patrick, film director Christopher Guest, Tony Hawk, film director Clive Barker and renowned leader in mind-body medicine Dr. Deepak Chopra. The latest short documentary installment will be shown during this autumn's debut of "Great Migrations."
Honda says it will also get marketing space through National Geographic's brand extensions on the Web through mobile channels, video on demand, home video, licensed products, educational outreach, and consumer events.
Honda has produced six "Dream" videos, all of them at Dreams.Honda.com.
