Marketing Tips from Seth Godin

Unbetterable

The two best ways to break through a rut and to make an impact:

• Find things that others have accepted as the status quo and make them significantly, noticably and remarkably better.
• Find things that you're attached to that are slowing you down, realize that they are broken beyond repair and eliminate them. Toss them away and refuse to use them any longer.

When a not-so-good software tool or a habit or an agency or a policy has too much inertia to be fixed, when it's unbetterable, you're better off without it. Eliminating it will create a void, fertile territory for something much better to arrive.
Seth Godin